Behind the Scenes of PLDT's heyU

Do you remember these videos that went viral last February?

Well I was actually a part of the team behind these digital advertisements by PLDT's new product, heyU. It's actually a VoIP service that works like Viber, but this time, it's free to call landlines. Telpad users can download the app for free, while regular PLDT landline subscribers have to pay Php 100 on top of their monthly service fees (MSF) in order to avail of the service. Besides free landline calls, heyU also allows calling the US, Canada, and Hawaii for only Php 1.50/minute just like that of a budget card. A special rate of Php 5/min also apply for calls to Sun, Smart, and Talk N Text.

As part of the digital team that handled heyU, we were the ones who developed the online ads, and the videos as well. We were also the ones who conducted the "heyUpickMe" twitter promo that made one girl win a date with Daniel Matsunaga. However, I just left my job even before heyU's official press launch at White Space last April 24. But still, I felt happy that the brand I used to service had a successful launch. Too bad I was out of town so I wasn't able to witness it live. But thanks to social media, I got updated real time.

Anyway, it was an honour working with team heyU -- clients, agencies (digital, PR/media), production house (including the director, producer, editors). It was a quick yet fun experience for me. I met new friends and I've learned a lot too!:)

Here are some BTS photos I wanna share:

Photo shoot for online ads

Video Shoot

Date with Daniel Promo

Can the Blackberry Z10 Convince You?

I've had a Blackberry since 2009. First was the Curve 8520, then at mid-2010, I had it changed into a Bold 9700. But in December 2011, I got an iPhone 4S a week after it was  launched. I didn't give up my Blackberry despite having an iPhone because I can't let go of all my BBM contacts. I just subscribed to Php 99/mo BB CHAT as an add-on to my existing postpaid plan. My experiences with my BB have been very bad most especially with its battery, and its motherboard. I really wanna throw mine away.

Anyway, my only point here is, I've been using Blackberry for years and just when I am close to giving up my BB, here comes Blackberry Z10. The features and specs are very impressive and it shows a Blackberry that got 10x better. However, I'm just doubtful about how tough this product is because I've seen a Blackberry hang a lot of times. It has caused me and my friends a lot of troubles already so I don't wanna trust any BB product anymore. Even if they've done good on the Playbook, I would still prefer another tablet over that.

Hats off to Blackberry for its courage of releasing such a product, even if they've been losing global market share in the past few years. However, I wasn't convinced to upgrade my BB 9700 to BB Z10 because as much as possible, I wanted to stay with iOS and get an Android (Samsung Note 2) later.

Nice TVC though. :p

xoxo,

CityGirl