Behind the Scenes of PLDT's heyU

Do you remember these videos that went viral last February?

Well I was actually a part of the team behind these digital advertisements by PLDT's new product, heyU. It's actually a VoIP service that works like Viber, but this time, it's free to call landlines. Telpad users can download the app for free, while regular PLDT landline subscribers have to pay Php 100 on top of their monthly service fees (MSF) in order to avail of the service. Besides free landline calls, heyU also allows calling the US, Canada, and Hawaii for only Php 1.50/minute just like that of a budget card. A special rate of Php 5/min also apply for calls to Sun, Smart, and Talk N Text.

As part of the digital team that handled heyU, we were the ones who developed the online ads, and the videos as well. We were also the ones who conducted the "heyUpickMe" twitter promo that made one girl win a date with Daniel Matsunaga. However, I just left my job even before heyU's official press launch at White Space last April 24. But still, I felt happy that the brand I used to service had a successful launch. Too bad I was out of town so I wasn't able to witness it live. But thanks to social media, I got updated real time.

Anyway, it was an honour working with team heyU -- clients, agencies (digital, PR/media), production house (including the director, producer, editors). It was a quick yet fun experience for me. I met new friends and I've learned a lot too!:)

Here are some BTS photos I wanna share:

Photo shoot for online ads

Video Shoot

Date with Daniel Promo

1st Philippine Popular Music Festival

It was the birthday of the Philippines' Top CEO, Manny V. Pangilinan (MVP) last July 14th. And one of the celebrations for his birthday (which was initiated by Maynilad and Smart, together with other MVP Group companies) was the Finals Night of the 1st Philippine Popular Music Festival (Philpop), which is a song writing competition of both amateur and professional Filipino songwriters. This competition aims to revive the Philippine music industry and be a channel for Filipino songwriters to create new OPM songs that would capture the Filipino listeners.

This project started around March and the search happened from April to June. From over 3000 song entries, Top 14 songs were chosen. These were promoted to the public who were encouraged to vote for their favorite entries. Here are the Top14 songs:

Here are some photos during the event:

 nice stage set-up

 Ogie Alcasid's opening number

 Ogie and the Ryan Cayabyab Singers (RCS)

 Hosts: Nikki Gil and Ogie Alcasid

 "Negastar"

 "Dulo ng Dila" performed by JayR and DJ Poblete

 "Slow dancing" performed by Nyoy Volante --> one of my faves!

 "Minsa'y Isang Bansa" composed and performed by Gary Granada

 Too bad Ebe was sick that night so he wasn't able to do it perfectly

 Another favorite! Very chill music! Plus I love Marie, really nice person:)

 "Himig ng Panahon" performed by Luke Mejares, Duncan Ramos, and 2 more --> I like!

They also paid tribute to the King of Comedy, Dolphy...

 Jose and Wally

 "Kontrabida" performed by Sam Concepcion --> my fave!:)

 "Bawat Hakbang" composed by Mark Villaluz of The Akafellas...

 ...also performed by the group with Mark Bautista! --> nice song!;)

 "Kesa"

And another song entitled, "Takuza' performed by Rocksteddy, which I wasn't able to take a photo of because it was a quick song haha!

As an intermission, the best singers of the country performed the different songs composed by the country's best composers. 

 Christian Bautista, Regine Velasquez, Basil Valdez, Sharon Cuneta, Erik Santos

 "Big Time" performed by Baihana (the one wearing pink is my friend Anna)

 "Brown" performed by Brownman revival and the composer

 "Piso" performed by Joey Ayala

While the judges were tallying their votes, more singers performed a number featuring the songs from Metropop festival in the past years. Truly OPM!

 Hadji Alejandro, Rachel Alejandro, Gian Magdangal, Bituin Escalante,

Barbie Almalbis, Kitchie Nadal, Cris Villonco, etc.

And there came the awarding...

 Smart People's Choice: "Brown"

 2nd Runner-Up: "Kontrabida"

1st Runner: "Tayo-Tayo Lang"

 Grand Winner: "Bawat Hakbang" --> 1 Million Pesos!

 The Akafellas perfomed their winning piece for the finale

The program was aired on a delayed telecast via TV5. Anyway, after the program, there were light meals and drinks served at the 2nd floor of the PICC.

 Ely Buendia didn't smile so I looked like a fan girl LOL!

 w/ my BFF Dianne and Ana from DDB Philippines

 We sang the "Happy Birthday" song to the birthday boy, MVP

 a photo w/ the grand winner

and lastly, a photo with the birthday boss!:)

It was a great night of music! Grab a copy of the Philpop compilation album at any record bar for only Php 300. Let's support our own music!

Just like what they say, "Thank you MVP, OPM is alive!" :)

KSP's Hollywood-themed Year-Ender

It's our barkada tradition to have a themed Year-Starter every night of January 1st. But since this year, January 1 fell on a Sunday, and most of us got work the next day, we decided to have a year-ender last December 30th instead. The themes we had in the the past were Formal and Rockstar; so this year, we have a agreed to a Hollywood theme! Each of us was required to come looking like a Hollywood star. And here are our crazy photos...

 here comes the Men in Black

 Paris and BF haha

 and we were really putting much effort on this

Circle of Death survivors! haha

On the red carpet...

 Kristen Stewart, Paris Hilton, Josh Duhamel

 Fredie Prinze Jr., Rain, Mike Posner

 Bruno Mars, Tyra Banks, Josh Duhamel

 Zhang Ziyi, Leighton Meester (Blair Waldorf), Sandra Bullock

 when I used the iSwap Faces app! haha

another Zhang Ziyi attempt haha

We also tried my new video app discovery from my iPhone, the VideoStar app! It's music video-making app that's so easy to use! haha! I have uploaded them in my Vimeo. Check these out:


KSP Welcomes 2012! from roycie salen on Vimeo.


KSP Moves Like Jagger! from roycie salen on Vimeo.

We're so happy that our tradition lives on. The group keeps growing, and we're glad to welcome new guests every year who were able to experience our craziness too!:)

bye 2011, hello 2012!

HAPPY NEW YEAR!!!!:)