Behind the Scenes of PLDT's heyU

Do you remember these videos that went viral last February?

Well I was actually a part of the team behind these digital advertisements by PLDT's new product, heyU. It's actually a VoIP service that works like Viber, but this time, it's free to call landlines. Telpad users can download the app for free, while regular PLDT landline subscribers have to pay Php 100 on top of their monthly service fees (MSF) in order to avail of the service. Besides free landline calls, heyU also allows calling the US, Canada, and Hawaii for only Php 1.50/minute just like that of a budget card. A special rate of Php 5/min also apply for calls to Sun, Smart, and Talk N Text.

As part of the digital team that handled heyU, we were the ones who developed the online ads, and the videos as well. We were also the ones who conducted the "heyUpickMe" twitter promo that made one girl win a date with Daniel Matsunaga. However, I just left my job even before heyU's official press launch at White Space last April 24. But still, I felt happy that the brand I used to service had a successful launch. Too bad I was out of town so I wasn't able to witness it live. But thanks to social media, I got updated real time.

Anyway, it was an honour working with team heyU -- clients, agencies (digital, PR/media), production house (including the director, producer, editors). It was a quick yet fun experience for me. I met new friends and I've learned a lot too!:)

Here are some BTS photos I wanna share:

Photo shoot for online ads

Video Shoot

Date with Daniel Promo

PLDT-Smart launches the JUMP Experience Center!

Last August 10, I was invited to the exclusive launch of JUMP Experience Center in Cyberzone, 4th Floor of SM Megamall B. It's the first high-technology experience center in the country and that's what PLDT and Smart Communications are so proud of.

At the entrance, there are 3 screens. We were instructed to create an avatar on the middle screen, then it was projected on the third screen using something that looked like a cardboard that's placed right in front of the camera -- this was called "projected reality". It's so cool!

 my avatar being projected on the screen

 my friend Vida emailing her avatar to herself

 The Arena

We posed for some photos in the photo booth. Then we had some cocktails served by Hizon's catering. After a short while, the program started. The stage, which was at the center of the room was called "The Arena". Some futuristic looking dancers performed. After that, there was some introduction about the place. Two bloggers were invited to try playing Angry Birds in the 82-inch screen, and were given prizes after.

 futuristic dancers

 Angry Birds

Then we were toured around by "the experts". They were very knowledgeable about all the products and home/business solutions that were found inside Jump.

 while checking out the new telpad

looks like a plaque/award!:p 

After the tour, there's a short Q&A portion wherein the bloggers got to ask the PLDT-Smart representatives more about Jump. After that, we had a texting game, wherein we're asked to text our name, company/blog to one number. That phone's screen was being projected at the big screen so we got to see every message that came in. Then the 10th and the 21st (originally 20th but it was the caterer's waiter that's why the person next to him was chosen next) texter were each given an HTC Chacha. Lucky people! haha!

 Q&A portion

 the txt contest

 the lucky winners of HTC Chacha

After a bit of chatting with friends, I played Angry Birds in the huge screen, then we had our last few shots taken in the photo booth. Fun!

trying my skills on this huge screen lol

PHOTO BOOTH!!!

If you wanna know and experience the latest in mobile technology and home & business solutions, JUMP is the perfect spot for you!:)