Hardware Zone Magazine Philippines Holiday Gift Guide 2013/2014

This is a super late post. Sorry, it almost slipped my mind. But hey, better late than never.

Last October, I got invited by Hardware Zone Magazine (HWM) Philippines to be a part of the style team of their Holiday Gift Guide 2013/2014. It's like a catalogue of products (not only gadgets but even apparel) that serves as a source of gift ideas. It was actually out in the market from December 2013 to February 2014.

Our models were Angelia Ong, Ladylyn Riva, and Farah Ramos. And I co-styled the wardrobe and the hair of the models together with Shiela Del Rosario. The shoot coordinator was Darlene Sasan of HWM, and hey, they're all my friends. It seemed like a "barkada" project for us.

The themes were: couch potato, adventurous/explorer, and party animal.

Here are the final output:

Lady on the cover wearing Solari Clothing's "Lush" dress

Here's our team:

And we're about to work on the HWM Summer Gift Guide 2014. Stay tuned!:)

xoxo,

city girl

Behind the Scenes of PLDT's heyU

Do you remember these videos that went viral last February?

Well I was actually a part of the team behind these digital advertisements by PLDT's new product, heyU. It's actually a VoIP service that works like Viber, but this time, it's free to call landlines. Telpad users can download the app for free, while regular PLDT landline subscribers have to pay Php 100 on top of their monthly service fees (MSF) in order to avail of the service. Besides free landline calls, heyU also allows calling the US, Canada, and Hawaii for only Php 1.50/minute just like that of a budget card. A special rate of Php 5/min also apply for calls to Sun, Smart, and Talk N Text.

As part of the digital team that handled heyU, we were the ones who developed the online ads, and the videos as well. We were also the ones who conducted the "heyUpickMe" twitter promo that made one girl win a date with Daniel Matsunaga. However, I just left my job even before heyU's official press launch at White Space last April 24. But still, I felt happy that the brand I used to service had a successful launch. Too bad I was out of town so I wasn't able to witness it live. But thanks to social media, I got updated real time.

Anyway, it was an honour working with team heyU -- clients, agencies (digital, PR/media), production house (including the director, producer, editors). It was a quick yet fun experience for me. I met new friends and I've learned a lot too!:)

Here are some BTS photos I wanna share:

Photo shoot for online ads

Video Shoot

Date with Daniel Promo

Bench Summer 2011 Ads

Summer is just around the corner...

What can I say about these hot Bench Summer 2011 Ads?

 Angelica Panganiban (ahm, sexy!)

 

Aljur Abrenica (HOTTT!!!)

Jake Cuenca & Lovi Poe (nice scooter huh?:p)

Diether Ocampo (Sexy but I'm not convinced of the mini Panday sword lol)

Dingdong Dantes (Summer? Why so covered?! Take it off! haha)

Enchong Dee (Same thing. Might look better without the shirt on. lol)

Geoff Taylor, Sam Concepcion, Steven Silva, Sarah Lahbati (the wind effect haha)

Gerald Anderson (still HOT even with his shirt on haha! I heart him!)

Georgina Wilson (Stunning! Like a Victoria's Secret model.)

Carla Abellana, Karylle, Iya Villania (would've looked boring w/o Iya haha)

Jake Cuenca and Lovi Poe (again? this time, apple instead of scooter lol)

Jake Cuenca (the ABS!!!)

Kim Chui (She's HOT here. Almost didn't recognize her at first glance.)

Lovi Poe (exhibition or yoga? I'm confused.)

Mara Clara (cute!)

Jason & Melai (sweet! though I'm not a fan hehe)

Piolo Pascual (the ABS also! but I'm not convinced haha)

Rafael Rosel (Talk about gettin' wet! haha SUMMERRRR!)

Carlo Guevarra, Rayver Cruz, John Prats, Ejay Falcon (they actually looked like teens here)

Richard Gutierrez (this looks like an ad for Survivor, not Bench)

Sam Pinto w/ PBB Boys (She's definitely pretty and sexy.)

Shaina & Zanjoe (it's better if Zanjoe's photo is the bigger one, for a better abs view lol)

 Zanjoe and Shaina (Here, it's better to make Shaina's photo the bigger one)

 Paul Jake (HOT! I like the water effect and his facial expression)

So...what can you say?