Monday, May 27, 2013

Behind the Scenes of PLDT's heyU

Do you remember these videos that went viral last February?


Well I was actually a part of the team behind these digital advertisements by PLDT's new product, heyU. It's actually a VoIP service that works like Viber, but this time, it's free to call landlines. Telpad users can download the app for free, while regular PLDT landline subscribers have to pay Php 100 on top of their monthly service fees (MSF) in order to avail of the service. Besides free landline calls, heyU also allows calling the US, Canada, and Hawaii for only Php 1.50/minute just like that of a budget card. A special rate of Php 5/min also apply for calls to Sun, Smart, and Talk N Text.

As part of the digital team that handled heyU, we were the ones who developed the online ads, and the videos as well. We were also the ones who conducted the "heyUpickMe" twitter promo that made one girl win a date with Daniel Matsunaga. However, I just left my job even before heyU's official press launch at White Space last April 24. But still, I felt happy that the brand I used to service had a successful launch. Too bad I was out of town so I wasn't able to witness it live. But thanks to social media, I got updated real time.

Anyway, it was an honour working with team heyU -- clients, agencies (digital, PR/media), production house (including the director, producer, editors). It was a quick yet fun experience for me. I met new friends and I've learned a lot too!:)

Here are some BTS photos I wanna share:

Photo shoot for online ads

 photo 1828_10151538796266369_759873361_n_zpse4d210a3.jpg
 photo 555294_10151538795861369_1758729552_n_zpsbd23738e.jpg
 photo 529906_10151538795871369_317981167_n_zpscdf99ac0.jpg
 photo 529727_10151538797216369_102379300_n_zps215894dc.jpg

Video Shoot

 photo 11655_10151538799231369_627568421_n_zpsfc8998ed.jpg
 photo 150441_10151538799216369_2066203932_n_zps9dcbf03d.jpg
 photo 426555_10151538799436369_1591705513_n_zps897ce2b5.jpg
 photo 426544_10151538799666369_1305541488_n_zpse559c40b.jpg
 photo 542636_10151538798976369_566408351_n_zps7e457ae3.jpg
 photo 644543_10151538798996369_1915785212_n_zpsbc8e0fa4.jpg
 photo 733963_10151538799821369_2106199133_n_zpse1a3e3d5.jpg


Date with Daniel Promo

 photo 602220_10151538801581369_203187307_n_zpscea6cd43.jpg
 photo 155900_10151538802006369_84529109_n_zps278efd19.jpg
 photo 644621_10151538802601369_854168222_n_zpsd265ec04.jpg
 photo 644275_10151538802166369_1852943344_n_zps1f1ba197.jpg

4 comments:

Monday, May 27, 2013

Behind the Scenes of PLDT's heyU

Do you remember these videos that went viral last February?


Well I was actually a part of the team behind these digital advertisements by PLDT's new product, heyU. It's actually a VoIP service that works like Viber, but this time, it's free to call landlines. Telpad users can download the app for free, while regular PLDT landline subscribers have to pay Php 100 on top of their monthly service fees (MSF) in order to avail of the service. Besides free landline calls, heyU also allows calling the US, Canada, and Hawaii for only Php 1.50/minute just like that of a budget card. A special rate of Php 5/min also apply for calls to Sun, Smart, and Talk N Text.

As part of the digital team that handled heyU, we were the ones who developed the online ads, and the videos as well. We were also the ones who conducted the "heyUpickMe" twitter promo that made one girl win a date with Daniel Matsunaga. However, I just left my job even before heyU's official press launch at White Space last April 24. But still, I felt happy that the brand I used to service had a successful launch. Too bad I was out of town so I wasn't able to witness it live. But thanks to social media, I got updated real time.

Anyway, it was an honour working with team heyU -- clients, agencies (digital, PR/media), production house (including the director, producer, editors). It was a quick yet fun experience for me. I met new friends and I've learned a lot too!:)

Here are some BTS photos I wanna share:

Photo shoot for online ads

 photo 1828_10151538796266369_759873361_n_zpse4d210a3.jpg
 photo 555294_10151538795861369_1758729552_n_zpsbd23738e.jpg
 photo 529906_10151538795871369_317981167_n_zpscdf99ac0.jpg
 photo 529727_10151538797216369_102379300_n_zps215894dc.jpg

Video Shoot

 photo 11655_10151538799231369_627568421_n_zpsfc8998ed.jpg
 photo 150441_10151538799216369_2066203932_n_zps9dcbf03d.jpg
 photo 426555_10151538799436369_1591705513_n_zps897ce2b5.jpg
 photo 426544_10151538799666369_1305541488_n_zpse559c40b.jpg
 photo 542636_10151538798976369_566408351_n_zps7e457ae3.jpg
 photo 644543_10151538798996369_1915785212_n_zpsbc8e0fa4.jpg
 photo 733963_10151538799821369_2106199133_n_zpse1a3e3d5.jpg


Date with Daniel Promo

 photo 602220_10151538801581369_203187307_n_zpscea6cd43.jpg
 photo 155900_10151538802006369_84529109_n_zps278efd19.jpg
 photo 644621_10151538802601369_854168222_n_zpsd265ec04.jpg
 photo 644275_10151538802166369_1852943344_n_zps1f1ba197.jpg

4 comments: