Behind the Scenes of PLDT's heyU

Do you remember these videos that went viral last February?

Well I was actually a part of the team behind these digital advertisements by PLDT's new product, heyU. It's actually a VoIP service that works like Viber, but this time, it's free to call landlines. Telpad users can download the app for free, while regular PLDT landline subscribers have to pay Php 100 on top of their monthly service fees (MSF) in order to avail of the service. Besides free landline calls, heyU also allows calling the US, Canada, and Hawaii for only Php 1.50/minute just like that of a budget card. A special rate of Php 5/min also apply for calls to Sun, Smart, and Talk N Text.

As part of the digital team that handled heyU, we were the ones who developed the online ads, and the videos as well. We were also the ones who conducted the "heyUpickMe" twitter promo that made one girl win a date with Daniel Matsunaga. However, I just left my job even before heyU's official press launch at White Space last April 24. But still, I felt happy that the brand I used to service had a successful launch. Too bad I was out of town so I wasn't able to witness it live. But thanks to social media, I got updated real time.

Anyway, it was an honour working with team heyU -- clients, agencies (digital, PR/media), production house (including the director, producer, editors). It was a quick yet fun experience for me. I met new friends and I've learned a lot too!:)

Here are some BTS photos I wanna share:

Photo shoot for online ads

Video Shoot

Date with Daniel Promo